cofondatrices Mme L'Ovary culottes menstruelles

Mme L'Ovary Company

Awards and recognition

Our N°1 mission is to act for the planet and for the people, for a healthier future. 45 billion sanitary towels are thrown into landfills and oceans around the globe every year!

A unique concept in Quebec and around the world

Our Quebec-based company was created by two young entrepreneurs determined to bring a positive solution to the lives of people who menstruate – and to our planet. They were dedicated to creating a new reusable menstrual protection solution, an innovation that’d finally take on “the empire of tampons and disposable pads” once and for all.

So they designed cotton underwear with a thin layer of absorbent fabric and space for removable and reusable pads, which they sell in threes with each pair of undies. The pads can be changed throughout the day – whatever your flow desires!(How it works.)

It’s this special design that gives Mme L’Ovary’s period undies their advantage! For every pair of Mme L’Ovary undies, you’d have to buy 3 menstrual undies from another brand to get the same amount of protection.

Committed co-founders

Olivia Elting and Erica Athena Lebrun are the two passionate women helming the start-up. Their N°1 mission is to create a healthier future for people and the planet. Every year, 45 billion sanitary pads are thrown into landfills and oceans around the world.

Erica and Olivia are actively involved in promoting eco-friendly alternatives and changing the overall perception of menstruation via their conferences,Red Tables, campaigns, social media presence, and more.

At the political level, they’ve met with various ministers in Ottawa to push for a new government bill that could see period protection funded in workplaces. At the same time, their campaign #sangdéchet,which they successfully presented to the City of Montreal in January 2020, is a push for cities to offer grants for reusable period protection. Some cities and boroughs are already on board.

Photos équipe et cofondatrices Mme L'Ovary

January 2022: Palmares Emerging StarsFirst in Business Award – 110. Companies managed by women making a mark in the Canadian business world.

November 2021: Laureates BMO For Women – Honoring the women who shape the economic, environmental and social sustainability of the future.

March 2021: Eco-friendly distinction from Les Pages Vertes.

November 2020: Quebec Business Women’s Award – New Entrepreneur.

May 2020: Winner of the J.Bombardier Award – Scholarship of Excellence for The Next Generation of Entrepreneurial Women.

March 2020: Finalist at the Mercuriades for the Succession Award, Exceptional Woman Energy Valero.

January 2020: Presentation of recommendations at the Greater Montreal Commission’s public meeting regarding the 2020–2025 Master Plan for the Management of Residual Materials. Our recommendations were adopted in May 2020. Learn more about the #sangdechet movement.

January 2020: Winner of the Honorary Scholarship awarded by the Ministry of Economy and Innovation.

October 2019: Winner of the Innovation Award as part of Quebec’s Waste Reduction Week.

May 2019: Along with 19 other global delegations,Mme L’Ovary was a member of the Canadian delegation to the G20YEAin Japan and promoted the theme of sustainable economics.

April 2019: Montreal Stock Exchange Inc.

July 2018: SME Stock Exchange Montreal.

March 2018: Multiple media broadcasts on shows like Dragon’s Den, L’, TV5Monde,etc.

January 2018: Finalist in the Canada Post E-Commerce Innovation Awards.

January 2018: SocioFinance campaign on Ulule; the campaign’s goal was exceeded by 894%, generating a total of $45,000 and the prestigious Big Jump Prize.

January 2022: First in Business "Rising Stars" Awards - 110 companies run by women who are making their mark in the Canadian ecosystem.

November 2021: Lauréates BMO pour Elles - Tribute to the women who are shaping the economic, environmental and social sustainability of the future.

March 2021: Green Pages Eco-Responsible Award.

November 2020: Winner of the Prix Femmes d'affaires du Québec - New Entrepreneur.

May 2020: Winner of the Prix J. Bombardier - Bourse d'excellence pour la relève entrepreneuriale féminine.

March 2020: Finalist in the Mercuriades - Prix de la relève, Femme d'exception Énergie Valero.

January 2020: Presentation of recommendations to the public meeting of the Commission de l'agglomération de Montréal, concerning the Plan Directeur de Gestion des Matières Résiduelles 2020-2025. Adoption in May 2020. Learn more about #sangdéchet.

Janvier 2020: Winner of the Bourse d'honneur awarded by the Ministère de l'Économie et de l'Innovation.

October 2019: Winner of the Innovation Award as part of Québec Waste Reduction Week.

May 2019: Mme L'Ovary is a member of the Canadian delegation at the G20YEA in Japan on the theme of sustainable economy, along with 19 other world delegations.

April 2019: Bourse Montréal Inc.

July 2018: Bourse PME Montréal.

March 2018: Multiple media broadcasts: Dans l'oeil du Dragon, L', TV5Monde, etc.

January 2018: Finalist Canada Post E-commerce innovation Awards.

January 2018: SocioFinancing campaign on Ulule, the campaign goal was reached at 894%, with $45,000 + "Le Grand Saut" Prize.

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