A unique concept in Quebec and internationally

This Quebec-based company was created by two young entrepreneurs determined to bring a positive solution to women’s lives, and to our planet. They are dedicated to creating a new reusable menstrual protection solution; an innovation that makes a strong competition to “the empire of tampons and disposable pads”.

It’s cotton underwear with a thin layer of absorbent fabric as well as 3 removable and reusable pads that can be changed as you go(how it works).

The design of their menstrual panties with removable pads represents their main competitive advantage! For 1 Mme L’Ovary panty, you would have to buy 3 menstrual panties from another brand to achieve the same result.

Committed co-founders

Olivia Elting and Erica Athena Lebrun are the two passionate women at the head of the startup. Their N°1 mission is to create a healthier future for the planet and for humans. Every year, 45 billion sanitary pads are thrown into landfills and oceans around the world.

They are actively involved in promoting eco-friendly alternatives and changing the overall perception of menstruation (via their conferences, red tables, campaigns, social media presence, etc.).

At the political level, they have met with various ministers in Ottawa to speak about the new government bill which plans to fund sanitary protections in the workplace. At the same time, they want to encourage more municipalities to offer grants for reusable sanitary protections through their campaign #sangdéchet (project presented to the Municipality of Montreal in January 2020) to offer grants for reusable sanitary protections, as some cities or boroughs already do.

cofonders mme lovary
mme l'ovary girl power
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January 2018: SocioFinance campaign on Ulule, the campaign’s goal has been reached at 894%, with $45,000 – “The Big Jump” prize.

January 2018: Finalist Canada Post E-commerce Innovation Awards.

March 2018: Multiple media broadcasts: Dragon’s Den, L’Express.fr, TV5Monde,etc.

July 2018: SME Stock Exchange Montreal.

April 2019: Montreal Stock Exchange Inc.

May 2019: Mme L’Ovary was a member of the Canadian delegation at the G20YEA in Japan with the theme of sustainable economics, along with 19 other global delegations.

October 2019: Winner of the Innovation Award as part of Quebec’s Waste Reduction Week.

January 2020: Winner of the Honorary Scholarship awarded by the Ministry of Economy and Innovation.

January 2020: Presentation of recommendations at the Greater Montreal Commission’s public meeting, regarding the 2020-2025 Master Plan for the Management of Residual Materials. Adoption of these in May 2020. Learn more about the #sangdechet movement.

March 2020: Finalist at the Mercuriades – Succession Award, Exceptional Woman Energy Valero.

May 2020: Winner of the J.Bombardier Award- Scholarship of Excellence for The Next Generation of Entrepreneurial Women.

November 2020: Quebec Business Women’s Award – New Entrepreneur.

March 2021 : Eco-friendly distinction from Les Pages Vertes.

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